Monday, January 31, 2005

Media man bashing

This NY Times article says:
Men Are Becoming the Ad Target of the Gender Sneer
Published: January 28, 2005

Are today's men incompetent, bumbling idiots? Judging by portrayals in some advertising, the answer seems to be yes - much to the dismay of some men. ...

[The ad] campaigns portray[] men in general, and husbands and fathers in particular, as objects of ridicule, pity or even scorn. Among them are ads for Bud Light, Domino's, Hummer, T-Mobile and Verizon.

The "man as a dope" imagery has gathered momentum over the last decade, and critics say that it has spiraled out of control. It is nearly impossible, they say, to watch commercials or read ads without seeing helpless, hapless men.

In the campaigns, which the critics consider misandry (the opposite of misogyny), men act like buffoons, ogling cars and women; are likened to dogs, especially in beer and pizza ads; and bungle every possible household task. Most marketers presenting incompetent, silly male characters say their campaigns provide a harmless comedic insight into the male mentality while also appealing to women. But men who describe themselves as rights activists are increasingly speaking out against the ads as a form of male-bashing, especially when the ads disparage the roles that fathers play in their children's lives.
It is not just the ads. TV sitcoms overwhelmingly portray men as fools and dopes, and women are the only ones who have any sense.

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