A new ad campaign featuring Euphoria and White Lotus star Sydney Sweeney has sparked fierce backlash over racial undertones, leading some to label it as “tone-deaf” and even “Nazi”. ...I am just trying to untangle this. Ads try to get attention, so that part is easy to understand.In it, the 27-year-old sports a pair of jeans, flaunts her curves and tells viewers: "I’m not here to tell you to buy American Eagle jeans... And I definitely won’t say they’re the most comfortable jeans I’ve ever worn, or that they make your butt look amazing."
Then, the slogan "Sydney Sweeney has great jeans" pops up on the screen.
Sweeeney's beauty, as well as her charm and acting skills, are presumably a result of her genes and her environment, including food, upbringing, schooling, exercise etc. Probably all those things were favorable for her to get where she is.
So why does this bug people so much?
Indeed, critics have accused the ad of peddling “Nazi” propaganda, pointing out that the play on words with “great genes” has racist connotations and veers towards white supremacist ideals. Many have also highlighted that considering Sweeney is blue-eyed and blonde-haired, it echoes eugenic messaging.Today's ad world is not exactly pro-white. Everywhere I look, I see lots of ads with Black actors, targeting a White audience. The ads are the opposite of White supremacist. They appear to be written for Whites who consider themsel\ves subservient to Blacks.
No comments:
Post a Comment