Ursinus received nearly 200 more applications than the year before. Within four years the size of the freshman class had risen 35 percent, to 454 students. Applicants had apparently concluded that if the college cost more, it must be better.Of course the colleges argue that the students are still getting a bargain:
Take Swarthmore, the elite college half an hour's drive from Ursinus. With an annual budget of $106 million to educate just under 1,500 undergraduates, Swarthmore spends about $73,690 a student. But its tuition, room, board and fees in the last academic year were little more than $41,000.No, it doesn't cost $73k. That just happens to be how much the college spends.
"The half of our student body whose families are paying the full sticker price are paying $41,000 for something that costs $73,000," said Suzanne P. Welsh, the treasurer. "So they're getting a great discount."