News:
f you’ve ever heard the “1-8-7-7-KARS-4-KIDS” jingle, you’ve probably heard it a million times. In states where this car-donation charity operates, it’s been running obnoxiously repetitive singing-kids ads for decades with the intensity of a shock-and-awe military campaign. But after all those years of operation, one disgruntled donor took it to court and got a judge to kick Kars4Kids off California airwaves for practicing “an actionable strategy of deception.”
From
the court ruling:
The Defendant’s case included the testimony of Kars4Kids’ Chief Operating Officer (COO), Esti Landau’s
strikingly candid testimony. She admitted that the 30-second advertisement, which has been running for
two decades, “does not say anything” about the charity’s specific nature. She confirmed: that Kars4Kids
is a Jewish organization, yet the word “Jewish” is absent from the ad.; that the primary function of
Kars4Kids is to fund Oorah, an organization dedicated to Jewish heritage and summer camps in New
York and New Jersey; that while 25% of revenue is derived from California, Kars4Kids has no functional
programs in California beyond a “backpack giveaway” characterized as a branding exercise;
over 60% of the funds of Kars4kids go to Oorah, approximately 30% is spent on further advertising, and
another 6% on administrative expenses; that the website states, “Because kids are our future. Learn how
you can make a difference in the life of a child” as a central element of the Kars4Kids advertising
campaign, but it is not found in the 30-second jingle.
You should not have to hear that dishonest jingle again.
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