NPR's core audience seems to be liberal urban white women who somehow find great personal moral dilemmas while buying a $5 cup of coffee at Starbucks. NPR reports:
When Shefali Kulkarni, a reporting fellow at the Village Voice in New York City, is asked for her name while ordering coffee at Starbucks, she tells the barista a little fib. She uses "Sheila," her "coffee name."
That guy in front of you at the coffee shop might not actually be named "Bob."