Starbucks Sheila is an alias

I do not listen to NPR radio as much anymore, because it now has more ads than other radio stations. I do not understand why they are allowed to broadcast on the commercial-free frequencies.

NPR's core audience seems to be liberal urban white women who somehow find great personal moral dilemmas while buying a $5 cup of coffee at Starbucks. NPR reports:

When Shefali Kulkarni, a reporting fellow at the Village Voice in New York City, is asked for her name while ordering coffee at Starbucks, she tells the barista a little fib. She uses "Sheila," her "coffee name."

That guy in front of you at the coffee shop might not actually be named "Bob."