Intense promotion of walking helmets for pedestrians has begun. This logic has been sorely missed. These two organisations have happily promoted bike helmets but pedestrians suffer just as many head injuries, if not more.I don't think that this is a joke, but I am not sure. I would think that automobile drivers would benefit the most from helmets. Maybe they are next.
This Danish campaign poster reads:
"A walking helmet is a good helmet"
"Traffic safety isn't just for cyclists. The pedestrians of Denmark actually have a higher risk of head injury. The Danish Road Safety Council recommends walking helmets for pedestrians and other good folk in high risk groups."
The slogan is catchy in Danish since it kind of rhymes. All in all it's a brilliant project. Let's save some lives.
The new walking helmets will be available in the Danish Cyclists Union's [Dansk cyklist forbund] shop. Although, as the Danish Cyclists' Union, the Road Safety Council and Trygfonden have been quick to point out:
"A bike helmet is a fine substitute for walking helmets, so there's no need to take it off when you get off your bike. Keep it on throughout the day for maximum safety."
Saturday, August 08, 2009
News from Denmark: