New study says some girls don't like math

The Boston Globe reports:

Now two new studies by economists and social scientists have reached a perhaps startling conclusion: An important part of the explanation for the gender gap, they are finding, are the preferences of women themselves. When it comes to certain math- and science-related jobs, substantial numbers of women - highly qualified for the work - stay out of those careers because they would simply rather do something else.

One study of information-technology workers found that women’s own preferences are the single most important factor in that field’s dramatic gender imbalance. Another study followed 5,000 mathematically gifted students and found that qualified women are significantly more likely to avoid physics and the other “hard” sciences in favor of work in medicine and biosciences.

Is this really "startling"? What else did people think?