Parent alert: the Walt Disney Company is now offering refunds for all those ”Baby Einstein” videos that did not make children into geniuses.Of course it doesn't work. If the parents are stupid enough to buy that junk, then they probably have too low an IQ to have genius kids.
They may have been a great electronic baby sitter, but the unusual refunds appear to be a tacit admission that they did not increase infant intellect. ...
Baby Einstein, founded in 1997, was one of the earliest players in what became a huge electronic media market for babies and toddlers. Acquired by Disney in 2001, the company expanded to a full line of books, toys, flashcards and apparel, along with DVDs including “Baby Mozart,” “Baby Shakespeare” and “Baby Galileo.”
Saturday, October 24, 2009
Baby Einstein a failure
The NY Times reports: