Friday, August 08, 2008

The Human Element

The Dow Chemical company has been running TV image ads for years on the human element. About a month ago, they were rescripted with this (audio here):
We have only to look into each other's eyes to see the story of our planet. A few simple truths -- the way hydrogen bonds with oxygen, the cadence and order of things -- have lived there from the beginning. But if we move a little to the left, change perspective, and consider the notion of adding the human element to the periodic table of the elements, we see the world for the first time. And it is world which responds to touch. We worked the new chemistry element by element, and in turn we learn the secret to a better life; the story of a planet where chemistry embraces humanity.
At first I thought that it was some sort of left-wing Obama propaganda.

Apparently people must have complained, because Dow Chemical has dropped "move a little to the left" from the script. It still shows a dark-skinned person turning a huge mask to the left, but leaves in a gap in the audio at that point. It also omits the line about seeing the world for the first time, and responding to touch.

I am really surprised that no one has commented on this. The ads are very well done, but I can do without the leftist propaganda.

Dow Chemical is also running a similar ad that says this:
For as long as there was memory, the world was seen as man against the elements. That carbon, hydrogen, and oxygen are the very same elements from which we are made. They are the bond btween us all. And when our view of the world includes the human element, chemistry is suddenly found on the same page with humanity, and climate change relinquishes to change more fundamental.
It still sounds like leftist propaganda to me.

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