Simply put, going for it on fourth down is often the best way to maximize points, whether the play succeeds or not. Your odds of success are too good, and the field position you gain by punting is too modest.No, it is not the best way if the play fails. Punting is better than a failed 4th down.
I guess he is trying to say that the 4th down gamble is a worthwhile one, but erred in saying "whether the play succeeds or not."
The column says it is written by a bot, but I doubt it. A human made this error.