Women use lingerie to impress each other

Denmark news:

His findings: when selecting lingerie, the hierarchies of the dressing room play just as much a role as the intrigues of the bedroom when determining what lingerie women purchase.

Østergaard found that women use lingerie as a means for exploring other sides of their personality in addition to merely looking sexy for their mates. Lingerie essentially provides a means for exploring and defining a social identity.

According to Østergaard's findings, women continually size up each other's undergarments in public spaces to evaluate whether they fall within accepted norms. ...

'Men get their impression of undergarments through the media and have quite a stereotypical idea of what is sexy,' said Østergaard. 'But a lot of the lingerie that men see on fashion models doesn't necessarily look as good on their girlfriends at home. She knows that, but he doesn’t.'

This is more evidence that women are harder to understand than men.