Women spend $4 trillion annually and account for 83% of U.S. consumer spending, which makes up two-thirds of the nation's gross national product, according to WomenCertified, a women's consumer advocacy and retail training organization headquartered in Hollywood, Fla., which also worked on the study.
The "Men Buy, Women Shop" study is based on a random, national sample of 1,250 shoppers who were asked about a recent shopping experience in telephone interviews conducted from October 20 to November 4, 2007. The sample was dominated, two to one, by females.
Sunday, December 16, 2007
Women spend much more than men
A Business school publication says:
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