The days of watching scantily clad models dancing on distant beaches to promote the latest perfume could be numbered.The most sexist ads are aimed at women, not men.
Any ads that promote women as sex objects should be banned, according to an EU report.
And it is not just the eye candy for men that faces the chop.
Any kind of gender stereotyping – from the Oxo mother cooking in the kitchen to the Ronseal man creosoting a fence – should also be cut out, it suggested.
They restrict individuals to roles that are 'often degrading, humiliating and dumbed down for both sexes,' said Swedish MEP Eva-Britt Svensson.
The report could also bolster moves to ban the use of extremely thin women, who Ms Svensson said were poor role models for girls.
The report was written by the EU's Women's Rights Committee and adopted by the European Parliament on Wednesday.
Friday, September 05, 2008
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